5 Website Mistakes Small CT Businesses Make - CT Website Design
This is one of those topics that comes up almost every week. A business owner calls us and says the website is not bringing in many calls or leads. Now we take a look and see some common obstacles. The good news is that all of those obstacles can be fixed. CT Website Design provides services for websites in Connecticut, and from experience, we can point out some mistakes that companies make repeatedly.
First, it is forcing your visitors to exert effort to get the necessary information about your company. Someone comes to your website and wants to know more – what your company does, where it operates, and how to reach out to it. You would be surprised. Sometimes the phone number is hidden. Sometimes the services are hard to find. As a Web Designer in CT, one thing we always look for is how quickly a visitor can find what they need. If it takes too long, they leave.
The second mistake is ignoring mobile users. Take your phone out and examine your own website. Small fonts and buttons are difficult to press, which means that you have made a mistake. People don’t visit sites from their desks anymore. They use their phones while standing in a queue, driving a car or lying in bed. If people find your site boring when using a mobile device, they leave it at once.
One more problem is the use of outdated images and information. Maybe the business hours changed. Maybe services have changed. Maybe the homepage still has photos from years ago. A Website Designer CT businesses trust will tell you that fresh content matters. People want to know the business is active and paying attention. Old information can make visitors wonder if anyone is still running the place.
The fourth mistake is not giving visitors a clear next step. Someone likes what they see, but then what? Should they call? Fill out a form? Request a quote? Too many websites leave people guessing. At CT Website Design, we like making that decision easy. A clear button or simple message can make a huge difference in how many leads a site generates.
The last mistake is treating the website like a project that is finished forever. Websites need attention from time to time. Content gets old. Software gets updated. Customer expectations change. A website that did really well some time ago may just need some slight tweaks to make it more relevant now. Businesses that thrive online are those that constantly improve their websites and don’t allow them to stay static for years and years.