Responsive website design is an approach to web design in which a site is created to provide the best viewing experience; Easy reading and navigation with a minimum of resizing, panning, and zooming.  To put it simply Responsive Web Design (RWD) is a website designed to adjust to your screens size without having to make a separate website.

Elements In Responsive Website Design:

  • Navigation.
    In the past, navigation on websites tended to be along the top of the page, or occasionally down the left of a page. It now needs a more thought out approach.
  • Columns.
    Design your site with auto-hiding columns that will adjust according to the visitors screen size.
  • Calls to action.
    A Good responsive design will consider all the critical calls to action that should be prominently displayed regardless of the screen or browser size.
  • Branding.
    Regardless of what type of design layout you choose, it is always important not to lose the companies branding.  A good designer knows how important it is to keep the brand visble at all screen sizes.
  • White Space.
    White space in a design is the space surrounding elements in the design to help them stand out and draw the users focus.

Ensuring your site adapts to whatever size browser or device your visitors are using is the task of the web designer.  It is important to take this and many other things into consideration when the initial planing or the web project begins.