How to Create a High-Converting WooCommerce Product Page.

Are you suffering from lower conversions for your WooCommerce store? You are not alone because a number of stores are struggling with this issue. The conversion rates are highly dependent on the type and nature of your product pages. 

To make your product pages high-converting, you have to make some efforts and changes. It takes a lot of changes to make your product pages worth visiting and interacting with. You must embrace these changes to boost your conversions and sales. 

Keep reading this blog to learn the effective ways you can make your product pages highly convertible. 

Top 7 Ways To Create High-Converting Product Page

These are some of the ways you can boost conversion rates by creating product pages that are worth visiting and interacting with. 

  • Clean Product Pages

One of the prominent reasons why your conversion rates could be lower is because of increasing bounce rates. Web users take no time to switch the website if they find your product pages a complete mess. 

Keep your product pages clean, simple, and easy to understand. Do not overshare and make it difficult for your customers to identify and buy the products they want to purchase. The design of the product page matters the most in defining the user experiences and user experiences decide the conversion rates.

  • SEO Optimized Pages

Optimize your product pages. If you want your product pages to be a source to improve your conversion rates, then optimize them. Optimization can be for your mobile devices, for improved website speed and performance. 

How fast your product pages load and appear for your web users matters the most, if your product pages are taking too long to load, then the user will leave them immediately. Optimization brings stability and improves the speed which is the best thing you can do to make your pages high-conversion. 

  • Make Product Selection Easier

For variable products, there are a lot of features and attributes associated that you need to share on your product pages. The user makes their purchase process proceed by choosing from these attributes and customizing the product according to their preferences. These selections become difficult with a dropdown menu and increase the complexity. 

With a multistep product configurator for WooCommerce, you can simplify the selection process for your web users to improve conversions. Make the selection more guided and streamlined for your store visitors. Each selection for the product attribute is divided into multiple steps, where the user can choose from one attribute and then move to the next. 

  • Easy To Navigate

Do not make your web user feel lost by throwing a lot of information and inter-connected pages. Make the process of navigating from one page to another easy, smooth, and guided. This can only happen when you make website navigation easy. One of the best practices is to add breadcrumbs. 

Breadcrumbs define the path for the user and the user knows where they are actually at the current moment. This way, moving back and forth becomes easier for the user and they can make their decision on purchasing an item or more by scrolling through different product pages. 

  • Add Product Features & Description

One of the worst things that can ever happen to your product pages is missing product details. Adding product videos and pictures is not enough to compel the store visitor to make a purchase. You have to make your products more enticing and attractive. What else could be more attractive for the users than the product features?

Enlist all the features your products can offer for the interested buyers which also distinguishes you from your competitors. Give a brief description of your products to let the user understand the purpose and functionality of the product. 

  • Include Social Proof

High-converting product pages are impossible to acquire if the user finds it difficult to build trust. To make your product pages trustworthy and authentic, you must build social proof. To build this social proof, you can add a review section to your product pages. 

Your existing customers sharing their experiences and reviews are a great source for fresh visitors to foster trust. If the user is new to your website, they will think twice before making a purchase, and these reviews help them make their decision without any second thoughts. 

  • Enable Social Sharing 

If you want to improve your conversion rate, then it is best to introduce your products to your new targets. How to do it? Well, you have to run marketing campaigns and promotions, but these will cost you a certain amount. You can take the help of your existing and loyal customers to help you with this objective.

Ask your customers to share the products on multiple social media platforms and make your product reach a wider audience. However, you should offer something in return as a discount for your customers for making an effort to share your products. 

Conclusion

In conclusion, we can say that your product pages are the major source of increasing the conversion rates. These conversion rates are affected when the pages are not worth it. So, make sure to make your product pages highly convertible and worth interacting for your web users.